AUSTRALIA’S second biggest pet food producer is considering cutting ties with its pet food business.
The Animal Life Australia (ALA) said in a statement on Tuesday that it had withdrawn all of its pet foods products and pet food products from the market, including its own brands of Bunnings, Nestle and Coles and its pet-food brands Pet Choice and Petco.
Animal Life Australia, the second largest pet food company in Australia, has been embroiled in a bitter legal battle with its biggest rival since the mid-1990s, when a major Australian company sued it for allegedly using “malicious” practices and stealing intellectual property.
The ALA said the action against it was a “major setback” for the industry.
“We continue to work hard to secure our long-term future as a trusted brand for pet food,” the company said in the statement.
“However, we have made a number of important investments in recent years to strengthen our position and improve our profitability, and this has included investing heavily in our pet food operations in 2018 and 2019.”
These investments have resulted in substantial cost reductions and we are now confident in our position as a viable pet food provider.”ALA said it was also evaluating whether to sell its pet products, but would not say when.”ALA is not making any announcements on the future of its brand, or any other matter.
Our business is strong and growing, and we remain committed to providing pet food customers with quality and consistent products,” the statement said.”
This is also a challenging time for our industry, as we work to rebuild trust in the pet food sector, but we remain hopeful of achieving sustained sustainable growth.
“The company’s statement said the decision to halt the pet foods was a result of a court case, which ALA had previously fought.
The company said it had been “deeply disappointed” to learn that its petfood products had been taken from the Australian market.”
As we have been a vocal supporter of animal welfare and animal protection, we believe that the legal actions taken against ALA and its parent company have had an adverse impact on the company and the petfood industry in Australia,” it said.ALA, which has more than 3 million customers and has been in the food industry for 40 years, has faced criticism for the quality of its products and the use of artificial ingredients, including those in dog food.
In July, a NSW court ruled that ALA used “malign intent” to steal intellectual property and that the company had breached the Australian Consumer Law Act.ALC chief executive officer Steve Pugh has defended the quality and quantity of ALA’s products, saying they were “the safest, most trusted and most trusted brands”.”
We are proud of our record in the industry, and I know we have an ongoing relationship with our consumers,” Mr Pugh said in September.”
If you look at what the industry is producing, ALA is clearly leading the pack.
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